Mental health can lead to loss of self-confidence....
- Koöko Fleurs
- Apr 23, 2024
- 3 min read
Updated: May 19


The recent passing of Eva Evans, a New York City-based influencer, has once again shed light on the importance of mental health awareness in the influencer industry.
Several months ago, the influencer https://itsevaevans.com published a column in which she explained that her father had ended his life in 2018, raising awareness about suicide. “This letter is addressed to those who are well, who suffer from trauma, anxiety (…) and who do not prioritize their mental health. Please reach out and get help now. (…) You may not always be able to manage this,” we can read in particular.
With followers of over 30,000 on Instagram and more than 318,000 on TikTok, Eva was known for her creative content and her web series "Club Rat" on Amazon Prime Video. Her death by suicide at the young age of 29 has left her fans and fellow influencers in shock and mourning.
Eva's death serves as a tragic reminder that behind the perfectly curated posts and glamorous lifestyle, influencers are still human beings with struggles and vulnerabilities. The pressure to maintain a certain image and constantly entertain their followers can take a toll on their mental health. And unfortunately, this is not an isolated case in the influencer industry.
The Importance of Mental Health Awareness in the Influencer Industry
The power of social media has allowed individuals to connect and share their lives with others on a global scale. And with the rise of influencers, people are now more connected than ever before. These individuals have a significant impact on their followers and hold a certain level of influence over them. However, with this power, comes a responsibility to use it in a positive and responsible manner, especially when it comes to mental health.
Influencers often face unique challenges that can have a significant impact on their mental well-being. One of the main challenges is the constant need for validation and approval from their followers. The number of likes, comments, and engagement on their posts can determine their success and worth as an influencer. This pressure to constantly perform and receive positive feedback can lead to feelings of anxiety, inadequacy, and self-doubt.
Moreover, influencers are also susceptible to cyberbullying and online harassment. With a large following comes a larger audience, which means a higher chance of facing negative comments, trolls, and hate messages. These hurtful words can deeply affect an influencer's self-esteem and mental state, leading to feelings of depression and anxiety.
Another issue that influencers face is the blurred lines between their personal and professional lives. Unlike traditional jobs, influencers often share their personal lives with their followers, making it challenging to separate their work from their personal life. This can lead to a lack of work-life balance, which can take a toll on one's mental health.
In addition, influencers should also prioritize their own mental health. It is essential for them to take breaks from social media, set boundaries, and seek professional help if needed. They should not feel pressured to constantly create content and should not define their worth based on their online presence.
Furthermore, it is essential for brands and platforms to also play a role in promoting mental health awareness in the influencer industry. Brands should prioritize working with influencers who promote positivity and authenticity rather than those who only focus on selling products. Additionally, social media platforms should have measures in place to protect influencers from cyberbullying and hate speech.
It's important for influencers to balance their online activities with self-care and to seek support when needed. For followers, it's crucial to remember that the lives portrayed on social media are often curated and may not reflect reality. Supporting influencers in their efforts to maintain their mental health is beneficial for everyone involved.
Remember, it's important to approach these efforts with sensitivity and respect for individuals' privacy and experiences. By working together, we can create a more informed and supportive society for those dealing with mental health challenges.
Raising awareness about mental health issues and promoting self-care and self-love can have a positive impact on their followers' well-being.
In conclusion, the passing of Eva Evans has once again brought attention to the importance of mental health awareness in the influencer industry. Being an influencer comes with its own unique challenges, and it is crucial for both influencers and brands to prioritize mental well-being. And let us remember Eva Evans as not just an influencer but as a human being who struggled with her own battles. May her passing serve as a reminder to us all to be kinder and more supportive towards one another.
If you or someone you know is struggling with mental health issues, it's important to seek help. There are resources available that can provide support and assistance. Remember, you're not alone....Koöko Fleurs Therapy.

Art and Creative Expression: Host art exhibitions, poetry readings, or theater performances that explore mental health themes.