The Art of Calligraphy - Ancient Chinese Philosophy
From February 5 to 18, La Samaritaine, the iconic Parisian department store, is celebrating the Lunar New Year with a series of exciting events and surprises. As we enter the year of the Dragon, La Samaritaine invites customers to join in on a variety of experiences tailored specifically for this occasion. Starting on January 30, visitors can take part in an embroidery workshop on the ground floor to kick off the new year. On February 10, the store will come alive with a traditional dragon dance performance at 11:30 a.m., 2:30 p.m., and 4 p.m.
For those interested in learning the art of calligraphy, there will also be a workshop from 2 p.m. to 7 p.m.
Calligraphy is a traditional art form in Chinese culture that is often associated with the Chinese New Year celebration. It involves the skilled and graceful writing of characters using a brush and ink. While calligraphy is a beautiful form of expression, it also has therapeutic benefits for mental health. In Chinese culture, calligraphy is believed to calm the mind and promote mindfulness, making it a useful practice for managing conditions such as depression and anxiety attacks. Additionally, studies have shown that practicing calligraphy can improve cognitive function, which may be beneficial for individuals with Alzheimer's disease. During the Chinese New Year, calligraphy is commonly used to write auspicious phrases and blessings, bringing a sense of joy and positivity to the festivities. Overall, calligraphy not only serves as a cultural tradition but also has the potential to positively impact one's mental well-being.
Throughout this two-week celebration, customers can also enjoy exclusive beauty offers from top brands such as Nuxe, Jellycat, Bonpoint, Helena Rubinstein, Lancôme, and SK-II. And for a chance to win a Maison Flamel product, be sure to participate in La Samaritaine's draw. The entire team at La Samaritaine wishes everyone a very happy New Year of the Dragon in Paris. Don't miss out on this unique opportunity to ring in the new year with unforgettable experiences at La Samaritaine.