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Guerlain’s “Good Morning Korea” Exhibition: A Celebration of Contemporary South Korean Art



Paris, August 2024 – The iconic Maison Guerlain is set to host an extraordinary exhibition titled “Good Morning Korea,” showcasing the vibrant and diverse world of contemporary South Korean art. This free exhibition will be open to the public from October 16 to November 12, 2024, at the Guerlain Boutique on the prestigious Avenue des Champs-Élysées.


A Cultural Bridge Between East and West


“Good Morning Korea” brings together over twenty South Korean artists, offering a unique glimpse into the country’s rich artistic landscape. The exhibition explores themes of personal and collective memory, tradition versus modernity, and the interplay between nature and technology. Visitors will encounter a wide array of artistic expressions, including cyborgs, paintings, sculptures, textile art, virtual creations, holographic paintings, and 3D prints1.


Featured Artists


The exhibition will feature works from renowned and emerging South Korean artists, including:


Kimsooja: Known for her installations and performances that explore themes of migration and cultural identity.


Do Ho Suh: Famous for his intricate sculptures and installations that reflect on home, memory, and displacement.


Lee Bul: An artist whose work spans various media, including sculpture, painting, and performance, often addressing themes of utopia and dystopia.


Haegue Yang: Recognized for her diverse practice that includes installation, video, and performance, often exploring themes of identity and history.


Chun Kwang Young: Known for his unique approach to sculpture, using traditional Korean mulberry paper to create intricate, textured works.


Event Highlights


Multisensory Experience: Maison Guerlain has designed a multisensory journey that immerses visitors in the artistic universe of South Korea. This innovative approach not only highlights the visual beauty of the artworks but also engages other senses, creating a deeper connection with the art and its cultural context.


Diverse Artistic Expressions: The exhibition showcases a wide variety of techniques and creations, including cyborgs, paintings, sculptures, scented works, textile art, virtual creations, holographic paintings, and 3D prints.


Interactive Installations: Several interactive installations will allow visitors to engage directly with the art, providing a hands-on experience that enhances understanding and appreciation of the works.


Artist Talks and Workshops: Throughout the exhibition, there will be opportunities to attend talks and workshops led by the featured artists, offering insights into their creative processes and the themes explored in their works.


Celebrating Diversity and Innovation


The exhibition features works from multiple generations of South Korean artists, each bringing their unique perspectives and styles. This diversity enriches the exhibition, offering a comprehensive view of South Korea’s contemporary art scene. The artists’ creations form a collective memory, reflecting their experiences and visions of the world.


Strengthening International Ties


“Good Morning Korea” is more than just an art exhibition; it is a cultural exchange that strengthens the ties between Asia and Europe. By showcasing South Korean art in the heart of Paris, Guerlain continues to foster international understanding and appreciation of diverse artistic traditions.


Don’t Miss This Unique Exhibition


For art enthusiasts and cultural explorers, “Good Morning Korea” is a must-visit event. It promises to be an unforgettable journey into the heart of South Korean contemporary art, offering insights into the country’s evolving artistic and societal landscape. Mark your calendars and prepare to be inspired by the creativity and innovation of South Korea’s finest artists.


The “Good Morning Korea” exhibition at Maison Guerlain will be open to the public from October 16 to November 12, 2024.


The opening hours are as follows:


Monday to Saturday: 10:00 AM to 7:00 PM


Sunday: 11:00 AM to 6:00 PM12.

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